Strategic Objectives

• Sustainable and Inclusive Development of the Tourism Sector
  • Implementation of environmentally friendly and green energy initiatives.
  • Designing and implementing development projects in tourism, hospitality, resorts, cultural destinations, sports, wellness, and natural attractions.

  Strengthening Education, Training, and Professional Capacities
  • Establishing academies, courses, specialization programs, and professional training.
  • Enhancing the skills of youth and the workforce for a modern and competitive tourism industry.

  Promotion of Balkan Culture, Heritage, and Identity
  • Organizing fairs, exhibitions, festivals, and cultural events.
  • Preserving and showcasing culture, art, traditions, gastronomy, and local values.

• Development of Sports, Wellness, Agribusiness, and Active Tourism
  • Encouraging sports, recreational, culinary, and agritourism activities that improve quality of life and increase tourism attractiveness.
  • Supporting entrepreneurship and innovation in these fields.

• Support for Entrepreneurship and Innovation
  • Supporting start-ups, small businesses, and actors in technology, transport, hospitality, and agribusiness.
  • Promoting artificial intelligence, new technologies, and innovative practices in the tourism sector.

• Regional and International Cooperation and Partnerships
  • Creating networks and agreements with local and foreign institutions, organizations, and companies.
  • Strengthening cross-border cooperation for strategic projects, programs, and initiatives.

• A Central Organization for Promotion, Analysis, Policy, and Advocacy
  • Providing professional opinions, proposals, and evaluations for public policies and legislative initiatives.
  • Conducting studies, analyses, research, assessments, and development plans in tourism and related sectors.

• Organization of Events, Forums, and Promotional Activities
  • Tourism fairs, international forums, workshops, conferences, exhibitions, and thematic events.
  • Platforms for promoting regional opportunities and attracting investors.

• Others, related to the Aims and Activities of the Foundation